Simply Be

Simply Be is one of J D Williams & Company Limited’s largest catalogue shopping brands. It focuses on female fashion clothing, catering from small to plus sizes. They also sell a wide selection of shoes, accessories and lingerie, and are known for offering the world’s largest strapless bra.

All of these items are available through their traditional shopping catalogues, and via the online shopping site at They also have 16 retail outlets spread across the UK.

What Can You Buy

Simply Be caters to women of all ages with sizes between 12 and 32. Many of the products on offer are their own in-house brand. Here’s a closer look.

Fashion: Tailored Trousers & Blazers, Skirts & Dresses, Tops & Tunics, Tees, Button Shirts, Jeans & Trousers, Shorts, Leggings, Rompers & Jumpsuits, Leggings, Knitwear,  Maternity Clothing, Sleepwear, and Swimwear.

Lingerie: Briefs, Shorts, Thongs, Bras, Sports Bras, Basques & Corsets, Camis & Slips, Hosiery, Thermals, and Shapewear.

 Accessories: Purses & Handbags, Perfume & Fragrances, Watches & Jewellery, Hats, Scarves, Gloves, Sunglasses, Hairwear, and Hair Extensions.

Shoes: Ankle & Knee Boots, Flats & Pumps, Trainers, Sandals & Flip Flops, Slippers, Heels, Wedges, and more.



Simply Be started out as a typical catalogue brand in the 90s, with the website going live in 1999. It has gradually become one of JD Williams’ most lucrative credit catalogues. It is one of the few to open up physical shops around the UK and in 2010 the brand expanded in to the United States.

It has also had many celebrity endorsements over the years from the likes of Dannii Minogue, Gok Wan and others.

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