Fifty Plus

Fifty Plus is a catalogue shopping company targeted at mature women, headquartered in Manchester, England. They are known for providing comfortable and fashionable clothing in regular and plus sizes, as well as everyday home items and electricals. There is also a smaller selection aimed at men.

Fifty Plus is one of many catalogues marketed by J D Williams & Company Limited.

What Can You Buy

The Fifty Plus selection features a wide range of clothing, accessories, shoes, everyday home items, electronics and appliances.

Clothing:  Dresses & Skirts, Blouses, Short & Long Sleeved Tops, Shrugs & Kimonos, Rompers & Jump Suits; Jeans, Trousers & Shorts; Leggings, Sportswear,  Coats & Outerwear, Sleepwear, Swimwear, Underwear & Lingerie, Shapewear, Dressing Gowns, and much more.

Men’s: Tees & Polos, Button Shirts, Suits, Sportswear; Chinos, Jeans & Shorts, Jackets, Swimwear, and Sleepwear.

Accessories: Handbags, Hats, Scarves, Sunglasses, Jewellery & Watches, Belts, Fragrances, Purses, Umbrellas, Gloves, and more.

Shoes: Trainers, Slippers & Flats; Sandals, Heels & Boots.

Home: Lighting, Rugs, Ornaments & Candles, Bedding, Curtains, Cushions & Pillows, Kitchenware, Furniture, Bins & Storage, Tools & DIY, Garden & Patio, and more.

Electricals: Large & Small Kitchen Appliances; Smart Phones, Computing, Cameras, Gaming, TVs, Car Electronics & Accessories, and more.



Fifty Plus catalogues have been published for several decades and the online store was launched in the year 2000. The aim was to target older and larger women who have traditionally been poorly catered to by the high street fashion chains. As is now the policy with most JD Williams properties, Fifty Plus also market a smaller variety of men’s clothing and home appliances to catch some extra sales.

Shop Now